SPS Software Commercial Website

Designed and built a marketing website from scratch for SPS Software, a niche engineering simulation tool developed by OpalRT. The goal was to transform a highly technical product into a clear, conversion-driven experience for engineers, researchers, and academic users.
Led the full design process, including research, information architecture, user journey design, and content strategy. In the absence of existing documentation or product positioning, I defined the value proposition, structured a single-page narrative, and created a scalable system designed for future personalization.
Collaborated closely with marketing, sales, and engineering teams to balance technical accuracy with clarity, while navigating implementation constraints such as third-party integrations and enterprise systems.
The result was a focused, user-centered experience that improved product understanding and generated early conversion signals through organic traffic.