About
Designer of joyful
human experiences.
I am Zeynep Demirezer, a Toronto based product designer focused on making complex things clear, fast, and easy to use. I approach design as problem solving. I reduce friction, create shortcuts, and help people move through products quickly. I care about joy in design, not as decoration, but as part of making products feel lighter, smoother, and better to use.
Research
Interviews and usability studies that actually shape decisions.
Systems
Tokens, components, and patterns that scale across teams and products.
Prototyping
From paper to high fidelity flows, built to test, not just admire.
Joy
Small moments that make a product feel lighter and easier to use.
Path so far
Founding Product Designer
MamaMest · Toronto, ON
Leading early stage product design for a maternal wellness platform from MVP to launch.
- Designed early stage MVP wireframes, user journeys, and Figma prototypes with clear value propositions, onboarding flows, and intuitive navigation for new users.
- Collaborate with founders to refine problem framing and prioritize features based on user needs and business constraints.
- Iterate on flows and interaction patterns to support activation and retention.
Independent Product Designer
Layer Cake Digital · Toronto, ON
Designed marketing sites and community platforms for clients in the smart power simulation space.
- Led the end to end design and launch of a smart power simulation software marketing website using Webflow and WordPress, owning information architecture, responsive UI, interactive forms, custom theme implementation, and performance optimization for a global engineering audience.
- Conducted UX research workshops with a power systems technology partner, synthesizing insights into actionable design recommendations that informed both product and community experiences.
- Currently leading the end to end design of a smart power simulation community platform, creating the custom theme, scalable UI systems, discussion flows, and design system documentation for consistent cross surface experiences and production ready implementation.
UX/UI Designer
Heartbeat Media Solutions Inc. · Toronto, ON
Designed analytics dashboards and streaming experiences for media partners.
- Owned full-cycle UX/UI design for a customer analytics platform, from user research and wireframes to high-fidelity prototypes and developer handoff.
- Redesigned OTT streaming platform interfaces using research insights, achieving a 5% engagement lift through optimized discovery flows and visual hierarchy.
- Collaborated with engineering to QA visual implementation and maintain design system consistency across dashboards and content surfaces.
UX/UI Designer (Part-time)
Softtech A.Ş. · Ankara, Turkey
Designed banking experiences alongside engineers while studying at METU.
- Designed complete end-to-end UX/UI for the QNB Finansbank Leasing App, creating responsive multi-step workflows and interaction patterns adopted as scalable product templates.
- Partnered cross-functionally to translate complex financial requirements into intuitive mobile experiences with clear visual specifications.
User Experience Design Intern
Arçelik Global (Beko) · Gebze, Turkey
Supported the global UX team on home appliance interaction design.
Interactive Media Design
Seneca Polytechnic · Toronto, ON
Developed foundational skills in UX design, motion graphics, graphic design, web and app development, and business strategies, broadening my UX design perspective with a variety of digital skills.
BA, Industrial Design
Middle East Technical University (METU) · Ankara, Turkey
Graduated in the top 0.3% of Turkey's 1.9 million national placement exam candidates. Completed collaborative projects with HEPER Lighting, TOFAS (Stellantis), and Appcent.
Student Exchange Program
Myongji University · Seoul, South Korea
Exchange semester focused on design and cross cultural collaboration.